ReckonStyle was created by Ronvell McClendon in 2016 originally as an online base talk show. With the help of his long time friend Brook Smith/business partner, they have developed an online source for people to gravitate to for information that other blogs didn't discuss. While still keeping fashion as the foundation, they highlight topics such as sex, fitness, food, and health. As a person who provides expert advice professionally, he is able to give insight on fashion/style. Working for fashion houses such as Dolce & Gabbana, Christian Dior. His approach is improving the individual from the inside-out and then help with finding a new sense of style that suits their new lifestyle.